test your knowledge

Advertising


Underline the correct answer


1. The most effective way to advertise at night is through the use of

a. Posters

b. Hoardings

c. Neon lights

d. Sky-writing by an airplane



2. The most effective way for a large supermarket in Brunei to advertise special offers, the name of the products and their prices for the week is to advertise

a. In the cinema

b. In the newspaper

c. Over the radio

d. Over the television



3. The best way for a manufactures of toys to advertise is to insert its advertisement in

a. Story book

b. Newspapers

c. Women’s magazines

d. Children magazines and comics



4. All of the following are the functions of advertisement except

a. Consumers come to know about the new product

b. Advertising is can be successful thus brings more profit to the manufacturer

c. Advertising brings employment to thousands of artists, models, photographers, etc

d. It encourages the manufacturers to improve and maintain the high quality of their products to keep up the competition



5. Which one of the followings are the dangers of advertising to the consumers:

a. Wider choice

b. Necessary purchases

c. Misled by false claims

d. Rational in their buying




Short Answer Questions

1. State THREE advantages and TWO disadvantages of advertising to consumers

2. Distinguish between informative advertising and persuasive advertising

3. State THREE advantages and  TWO disadvantages of advertising goods in the newspaper

4. List down FIVE types of advertising media

5. For each of the following items, state the devices commonly used by advertisers to promote the sale of their products:


a. Cosmetics

b. Baby milk powder

c. Household detergent

d. Agricultural machine

e. Perfume